Unit 6: Critical Approaches to Creative Media Production - Evaluation

The media sector is diverse and continually developing. Media products have developed over time in response to changes in society, culture and technology, and more specifically, in response to changing attitudes within the industry. This years Presidential campaign has brought around the biggest media turnover to date. The way politics has been presented through different media sources has and will be changed forever. Most of the coverage has been aimed at the controversial views and actions of, (now President-Elect), Donald Trump. Reporters will give their own interpretations of what they see, which tends to influence our own judgement. The majority of the time only one version of events is offered and not the whole picture. With Trump, there is only the whole picture. The media has thrown every part of the campaign into the spotlight for everyone to see, there hasn't been a break for either candidates. I feel as though the media is dependent on, in times like these as they are the bridge between important issues and ourselves - whether they keep the bridge transparent for us to see the truth or dirty it for us to see the 'apparent' truth lies in their hands.