Unit 6: Critical Approaches to Creative Media Products - Task 1

Quantitative audience research involves using scientific or mathematical data, producing hard facts and statistics, (an example of this is audience ratings and measurement panels). BARB - Broadcasters Audience Research Board - delivers the official viewing figures for UK television audiences. A carefully selected panel of private homes is recruited that suit the necessary demographics, TV platforms and geography, as well as other variables. The BARB panel consists of 5100 households, which each represent about 5000 other households across the UK. In political campaigning this strategy is successful as it can show audience demographics and how each candidate's supporters fair with age and also income. This helps them understand the people they are appealing to and how they can be sure to keep that interest. It can also help them notify which demographic they need to focus on more to get more votes. Qualitative audience research contrasts with a qualitative approach, it uses a more social method, like interviewing people, questionnaires and focus groups, any strategy that offers extra detail.
In the U.S. Political Campaign 2016 Hillary Clinton's main target audience was defined as democrats, women, mothers and the working people. Through holding surveys and focus groups before the election she was able to work out what people wanted from her. She then catered to them and what they want from a leader throughout her campaign. She was standing to be the first woman president and was a huge supporter for panned parenthood (which republicans are completely against). She proved successful as the most popular of the two candidates, winning the popular vote - but unsuccessful as President-Elect.




Audience classifications are used to categorise people of different social grade and income, for market research, targeting, lifestyle statistics, and statistical research.
One way this can be conducted is through Socio-economics'. This takes into account income, education, occupation and neighbourhood. 

Psychographics is based on a person's personality, values, attitudes, interests and lifestyle. This strategy is proven most successful as people care more for what they want and aim to have in life. People are categorised into the following:

Geodemographic segmentation refers to a range of methods used for classifying and characterising neighbourhoods based on the principal that residents living near each other are likely to have a similar demographic. Geodemographics is great if another place wants to see how a programme/genre fares before you air something alike, somewhere similar. 

Unit 6: Critical Approaches to Creative Media Production - Evaluation

The media sector is diverse and continually developing. Media products have developed over time in response to changes in society, culture and technology, and more specifically, in response to changing attitudes within the industry. This years Presidential campaign has brought around the biggest media turnover to date. The way politics has been presented through different media sources has and will be changed forever. Most of the coverage has been aimed at the controversial views and actions of, (now President-Elect), Donald Trump. Reporters will give their own interpretations of what they see, which tends to influence our own judgement. The majority of the time only one version of events is offered and not the whole picture. With Trump, there is only the whole picture. The media has thrown every part of the campaign into the spotlight for everyone to see, there hasn't been a break for either candidates. I feel as though the media is dependent on, in times like these as they are the bridge between important issues and ourselves - whether they keep the bridge transparent for us to see the truth or dirty it for us to see the 'apparent' truth lies in their hands.

Documentary Skeleton Film Plan

My documentary will be in four parts to show four different perspectives. Each part will be three minutes in length. The documentary will be assembled from the following materials:

• Interviews with contributors
• Actuality footage of each contributor in their relevant surroundings/of the relevant surroundings
• Video footage of myself
• Photographs of babies
• An audio recording of myself doing voiceovers

Interviews:

Teenage Mothers - Elissa, Becca, Sky and myself.

I hope to interview the teenage mothers at home with their children.

Healthcare Professionals - Abi and Karen.

I hope to conduct these interviews in a professional environment, if not at work then maybe an office/study at home with their work uniforms/equipment present.

Media Workers - ONGOING!

Older Generation - Nan and Vox Pops.

As my Nan lives in London I will interview her over Face Time. I still need to decide where to carry out the Vox pops, though I am thinking Middlesbrough Town Centre.