TASK 1
https://docs.google.com/presentation/d/1gv0_E6uzN_-9nZxQ0OD_Td75v7-7X4_w8xdmF0pNs3g/edit?usp=sharing
TASK 3
I took part in the pre-production, production and post production of the community media piece for Little Sprouts as noted in my log. Before we began filming the video I researched videos Little Sprouts had made previously to promote their company and the positive message it reinforces. I also researched similar videos from different communities, including a video about homelessness and a service for people suffering from alcohol/drug abuse. All the videos included someone from the company giving a brief overview of what it is they do, they then showed the people in need. Sometimes including an interview with the person/people who are benefiting from the service stating how important this company is for them. I alternated between Camera Operator and Director during the shoot and was also editor of the final piece. I oversaw the pre-production team for the Equality and Diversity competition entry. As Taylor was Project Manager I would mostly work with him to make sure the project was moving along smoothly. Matthew Taylor managed our video to encourage young people to vote in the most recent General Election. I was part of the Production team, alternating between Camera Operator and Director. Myself, Kane, Matthew and Taylor all took part in the video also. Before shooting began we all discussed the script and a few changes we thought would be best to make it flow more naturally. The idea of all of us being involved on screen was also pitched by me as I thought it would encourage our message - that ALL young people should vote. Having four members of Ufilms reiterate that fact would have a bigger impact than one.
TASK 4
As a crew on the Vote video Matthew, myself, Kane and Taylor worked very well together and filmed the video with no issues. I think the video is a great success and turned out excellent. Matthew's script was fit for purpose and appropriate to our audience. It included a statistic to be informative and reinforce the idea behind the video - more young people need to vote - but wasn't too formal and stayed lighthearted throughout, sure to keep a young persons attention and not bore them. The statistic "When looking at previous elections did you know that only 40% of young people decided to cast their votes in the most recent prior to this one?" is relevant to the intended audience and an effective way to persuade them against the trend. Communication had to be effective in our video about democracy otherwise the purpose of the video would fail. We had to communicate with the viewer about the importance of using their vote and how it is their future that will be affected by the outcome of the General Election. With each of the team taking a turn at speaking I hoped it would make the video even more relevant as we ourselves are young people and very passionate about the oppurtunity to vote, as would the use of college students in the vox pops.
With more time management and better planning beforehand I believe this video could have been even better. We could of circulated the video around college to be shown to classes by their tutors, making sure more of the target audience would see the video before the day of voting. It would of also been good to include more students in the vox pops. With more time we could of visited different areas of the college and got a bigger variety of contributors. More time would of meant we all could of had more input in the pre-production and developed original ideas even further. Such as, instead of a badly lit mid shot in front of the green screen, the team could of been sat behind a desk with a key chromed green screen behind them - something relevant to the General Election such as a graphic about the different parties or more facts.
Our finished product was shown at the beginning of a Q&A with students at the college and MP Labour Candidate for Stockton South Paul Williams on the morning of the General Election. It received great feedback as we were actually asked for the video to be a part of the Q&A and our now elected MP praised our efforts and passion for young people to use their vote. It also changed the viewpoints of some of our friends in the college and convinced them to not waste their vote. Overall our video was very effective and was educational and fun to make in the process.
